It got over a million views. "I distinguish truth versus fiction by saying explicitly whether it's true or not in the caption," Ballen says, and indeed this one's tagged #NoSleep which means it's fiction. #rdj "TikTok's short-form video format is the perfect platform for scary stories like mine, but it's rarely recognized for it," he says. Based on the new horror movie Unfriended, which is about to come out ... comes an totally new interactive experience that will explain a little … But on YouTube you'd need to keep going because there isn't a time limit.". More prominently, though, Haunted TikTok grew from a legacy of web horror that uses social media to translate ancient oral storytelling traditions into the modern age. #unfriended Since Get Out, the comedy-horror film has risen to prominence and its influence is all over cursed TikTok, most prominently in Elisteves and Bonskinny's work. Seriusan ð. In other ways, though, Maddox theorizes how Haunted TikTok is also a fascinating reversal of one of the most foundational tropes in horror movies: teensploitation (meaning teen exploitation), especially from the '70s and '80s. Another aspect of what makes TikTok such a powerful place for web horror is precisely because horror is the opposite of what we expect from the platform. #trending #netflix, hey honey bunniesð¯ð° While Haunted TikTok has its own distinguishing features, it all stems from the original creepypasta legend to become a worldwide phenomenon. That doesn't even count the stuff without tags, either. "I ask myself everyday why I get onto people's For You Page or why they like it," he says. #fy #makeitvirаl "Teensploitation horror films were all about trying to get young people to grow up. Now there's completely deserted highways, too, with captions mentioning food growing more and more scarce. It blew up on social media in late October, but continues to be the focus of viral videos as TikTok’s scary story obsession has grown. Whether you realize it or not, you've just stumbled onto the scary side of TikTok. Like the oldest folklore and fairytales, modern storytellers are often inspired and build on one another's work, changing elements of it with every retelling to adapt the story for a different audience or platform. Haunted TikTok, which is thriving on cursed, ghost, creepy, and horror hashtags, is the latest iteration of web horror like creepypasta and Slenderman. blow it up again for a mom test! But as an app of mostly teen content creators, teensploitation on Haunted TikTok seems to be rooted in the larger movement of teens using the app to challenge the status quo and remain true to themselves," she says. Jonathan Ballen (or Mrballen to his 6 million followers) falls under the scary story recap category, by explaining famous oddities in under a minute like the Dyatlov Pass incident, in which a group of students went on a hiking expedition in 1959 only for their bodies to be found frozen and oddly injured. #fail The ties to found-footage horror and Haunted TikTok go even deeper than just style, though. Blair Witch, the first found-footage film ever, had a marketing campaign that sold the story as being entirely true too. Image: Screenshot of smitherenes on tiktok. I mean, what else would you expect from a generation using the app to tackle real-world horrors by collectively crashing Donald Trump rallies. But people weren't picking up on enough of the absurdist messaging. Because Haunted TikTok can be a one-way avenue to Conspiracy TikTok, where conspiracy theories like #FreeBritney and Wayfair child trafficking thrive. As they take us through their neighborhood, they realize it's not just her — everyone has vanished overnight. Image: elisteves on tiktok. That's why cemeteries and empty houses are their usual setting, and they often use jump scares and quick edits. Mashable, Inc. All Rights Reserved. While many commenters worried this was a girl broadcasting a real cry for help while in a dangerous situation, others pretty quickly identified it as digital performance art. Traditional media can't begin to address the anxieties that digital urban legends can because it gets us where we live most of our lives in the modern age. "But it's a slippery slope, especially when the TikTok algorithm starts recommending conspiracies if you spend enough time on Haunted TikTok.". Unfriended, hits theaters today, is just the latest in a long line of internet cautionary horror tales. The urban legends are, 'I heard this thing happened.' LMFAOOOO IM DONEðð Whether it's through the Get Out or Hereditary soundtrack or "Tiptoe Through the Tulips" song, all the most popular horror sounds on "TikTok use musical juxtaposition to increase the level of anxiety and unsettledness in the viewer.". Unfriended abroad, China's tech giants seek home comfort ... TikTok, for example, is one of the most popular Chinese-made apps in the world but is not available in the country. Of personalized short videos they 're only a tap away, Drivers license x praying - Esther.! Blair Witch, the horror is always there, waiting in your pocket, '' he says:! Another digital storytelling trend called the ARG, or is it authentic? escape the of. `` and that absurdity mirrors our anxieties about everything going on in the to... Films were all about trying to get young people to grow up niche has been quietly growing since 2018 ways. That does n't feel that farfetched in 2020 away, Drivers license x praying - Esther Guigui Donald rallies. 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