So what was the problem? Having a person or team you can trust to help with social media and community management will not only allow you to focus more time and energy on actual development, but will also help keep players informed, engaged, and excited about your game. Without marketing, you're completely reliant on gamers knowing about your game without you telling them. In 2019, we recommend that indies focus their attention on more specialised websites - platform-specific or indie-friendly outlets, whose audience may be a little smaller, but is likely to be much more receptive to what you have to say. Use this free template to brainstorm, plan, and schedule content for your game's social media channels. Selling a game is something that happens at the end: when you have a product that is ready for people to buy. Currently, I act as the Game Designer and Project Manager of Divergent Games. Building a dedicated, engaged community is massively important to the success of your game. 14 min read. Design templates, stock videos, photos & audio, and much more. Indie game marketing tips with Failbetter's Hannah Flynn - GDC Podcast ep. Do they get the genre of your game from what you’re putting on the [page]? So now what? But in order to snag a booth at one of the bigger conventions like PAX, you'll have to reserve a portion of your meager budget for travel and venue expenses. So, instead of waiting until the eleventh hour, follow this general rule: Whether it's one finished level, a mocked up (quality) screenshot using Photoshop, or a small demo that displays a nuance of your game, it is imperative that you start generating hype as soon as there is something—anything—worth showing to the public. This is where keeping a schedule or content calendar is handy—nothing fancy, just something to keep track of what has been shared, and what has/hasn't worked. Given the isolating circumstances felt worldwide by COVID-19, many people have turned to games to feel connected. If you're lucky they'll toss you a follow. But a bug in the code led to a dramatic drop-off in how much visibility newly released indie games received on the platform. Gaming conventions will allow you to do that and more. When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. Home to nearly 200,000 game devs and gamers alike, r/IndieGaming is the mecca of indie game feedback and provides a unique venue for discovering indie titles. Marketing your game is probably as important as debugging and polishing it. Number 8860726. Indies love making platformers... but no one's playing them. You can create all the websites, dev blogs, and trailers in the world, but if no one knows who you are, they're not going to matter. Anyone who's worked solo on any kind of project — by choice or otherwise — knows how difficult it is to do all the work by themselves. Rather than code-based, the Roblox Studio applications is a simple drag and drop running on the programming language called “Lua.” This language is an equalizer. Your fans inspire you to create. Perhaps the toughest part about marketing a game is making the public aware that it exists. It’s time to get creative. Anything is possible. Our current project, Hiro Fodder: A Blue Hope, benefited from crowdsourcing in several ways. Make it exciting, enticing, and attention-grabbing. In fact, some people argue that promoting your game is an essential job of an Indie developer. Anyone who's worked solo on any kind of project — by choice or otherwise — knows how difficult it is to do all the work by themselves. Disboard filters user searches via tags based on what they might be looking for. Other important ASO steps are indexing your mobile game, adding screenshots and videos, including relevant keywords, localization, and adding an eye-catching icon. However, the strategy is slightly different. Gamers read Steam reviews to see if a game has an active player base, and check social media accounts to view historic data indicating a game's activity level. A holiday sale for in-game items? Better yet, you can submit your game to IndieCade for a paltry 80 bucks. Gamers have seen hundreds of trailers. When it never ends. Well, for one, marketing takes time. Not only is the competition so much more fierce, but a shift toward audiovisual media has made it increasingly important to be able to show something that grabs people's attention right away - without the need to read a single word. We know from our email data that by far the most-clicked link from our press releases and mailshots is the one that says 'Watch the trailer', so it's vital to make yours as striking as it can be - and that starts with ensuring the game itself has an audiovisual appeal that's clearly communicable in video. You are better than this—and that's not sarcasm my friend, it's the truth. Experiment and don’t be afraid to do things differently. Ranking high in app stores is similar to being among top Google search results. Did you stop to fully read every text post? Thus, you are not only contributing to the value of this site but to hundreds of other projects as well. What is the most challenging part of indie mobile game marketing for you? Mobile apps. It's not about cashing in on a hype train that may have stalled by the time you're ready to launch. Same goes for your announcements. Discoverability has been a thorn in the indie game developer community's side for a few years now, thanks to the Indiepocalypse. Do marketing. Besides social media, you should also be active in indie mobile game communities. sister publication The Indie Game Website discovered in an investigation this year, hinted that some intentional, permanent changes may "help some games but harm others. Enter at least 3 characters for your search keywords Games like Braid and World of Goo helped us remember what guerrilla game development was really about: creativity, passion and, above all, breaking boundaries. According to Statista, there are more than 300,000 games just in the Google Play store. Furthermore, big companies, powered by big budgets, are mercilessly stepping over indie developers and pushing them out. And what's even more badass is you're doing it yourself, with no AAA team behind you and a meager budget (if any at all). 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