The club, famous for excluding the huddled stinking masses of normal people, had an even more exclusive area downstairs! At Studio 54, sex, celebrity and, infamously, open drug-use worked in tandem to create a hedonistic nightlife playground that hasn't been replicated since. In a new book, Studio 54 co-founder Ian Schrager dives into the history of his infamous New York hotspot. Very, very, very bisexual. An insider elaborates: Steve had certain criteria. Uptown and downtown, L.A. and D.C., London, Paris, Rome, and Rio, society queens and drag queens, athletes and artists, debutantes and hipsters, Mayor Beame and Roy Cohn, Diana Vreeland and Miz Lillianthey all were there. Simpson dancing in the throng, or Diana Ross and Liza Minelli performing onstage. And we really knew how to have fun., In my mind, I remember it as a 10-to-15-year period, says Hollywood talent manager Sandy Gallin, who frequently flew from Los Angeles to New York to go to Studio 54. About 30 people standing around us took them, and then everybody started having this mad sexual orgy. "), New intimate photos reveal Freddie Mercury's private world. For lack of a better term, it was like a Sodom and Gomorrah. Leach looked down on the joyous human froth, the cocaine spoon traveling to the nose of the Man in the Moon. Remarkably, it never felt overcrowded, even when it was full to its capacity of 2,000 people. Bianca Jagger moved into a penthouse suite, and across the hall, Rubell told friends, Chers visitors included Tom Cruise and Val Kilmer. So where did that magic go? He was completely out of touch with reality.. The original Studio 54 was only open for 33 months, and in that time it became one of the most infamous and exclusive clubs. People got so pissed at the door policy because it smacked of elitism, says Schrager, but it had absolutely nothing to do with race, creed, color, or religion. Still, Schrager doesn't think the club's legend will ever truly fade. If it gets too straight, then theres not enough energy in the room. Schrager is still signaling to cool people, although now, sitting atop a successful boutique hotel business, he is doing so in less hedonistic ways. Want another culprit? We spent anywhere from $2,500 up to $100,000 for the Halloween parties, which were my favorites. Schrager also put together, with superflorist Renny Reynolds, extravaganzas on New Years Eve (the first one featured a performance by Grace Jones with a bevy of boys on leashes), Valentines Day (for one, 54 was turned into a garden complete with sod, flower beds, and picket fencing), and Oscar night (I remember ordering a truckload of popcorn, says Reynolds). Their trademark hedonism was still intact, but the values (or complete lack thereof) had shifted 180 degrees from Woodstock. Rubell was often spotted in gay NYC clubs, but still, for some reason, remained in the closet. Even the room where the guys who cleaned up kept their brooms had a sofa in it. Studio 54 was a seductive engine of denial that the city was inexorably sliding into a tailspin. He nearly became a professional tennis player like his dad, but it didnt work out. The Rockettes performed and then presented the movie star, who was standing on a float of gardenias between Halston and her then husband, Senator John Warner of Virginia, with a cake that was a full-size portrait of her. Cocaine was a positive thing. They're not going to be dead weight.". April 26 Studio 54 opens in New York City The crowd outside 254 West 54th Street in New York City on this day in 1927 would have been waiting for the curtain of Rubell once bragged that only the Mafia does better than Studio 54 not the most prudent statement, since he and Schrager paid only $8,000 in taxes in 1977. This was a completely unique zeitgeist, he told me. Even without animals, Schrager and Rubell had no shortage of attention-grabbing stunts to drum up hype. The stories flooded the tabloids and entertainment media:Henry Winkler (The Fonz ) had beenturned away at the door (the horror! Nada. Be anything but an architect" - Kurt Vonnegut. Studio 54 co-owner Steve Rubell stands in disco office, which he claims was ransacked by federal agents looking for drugs. Coming on two decades after the velvet rope went up, Bob Colacello remembers the greatest club of all time. Bianca Jagger rides in on a white horse at during her birthday celebrations at Studio 54. It managed to pull in approximately $7 million dollars in its first year alone. For 32 months, though, starting with the clubs opening in 1977, Studio 54 had been the mecca for the hip and fashionable and a slew of wannabes. What happened? Among the interested was German model,Uva Harden but he was in line behind Frank Lloyd, founder of the prestigious Marlborough art gallery. Like James Dean in the 50s and the Beatles in the 60s, Studio 54 so embodied its time that it couldnt last long. "It began Page Six and every celebrity-based platform after that," she says of the club's culture. Studio 54 remains a topic of fascination some four decades after the club's opening night party summoned a crowd that included Cher, Tennessee Williams, Andy Warhol and Grace Jones to a former opera house and CBS television studio in Midtown Manhattan. She is currently enrolled at Arizona State University studying psychology and writing. "People say, 'You will never be able to recreate Studio.' When Steve and Ian started Studio 54, I think they thought theyd just have one of the big discotheques in town, says music mogul Ahmet Ertegn, who has seen it all, from El Morocco and the Stork Club to the Peppermint Lounge, Arthur, the Dom, Le Club, Rgines, Xenon, Area, and Nells. When it was all overandthe smokecleared, disco was dead, Reagan was in office, AIDS was epidemic, and thecountry was a very, very different place. 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